A video tour is a walkthrough video of your home that gives buyers a feel for the layout, flow, and space. Videos are shared on YouTube, social media, and the MLS. Listings with video receive significantly more views and engagement than those without.
Benefits of Video Tours
Video tours give buyers a realistic sense of the home's flow and layout. Photos show individual rooms, but video shows how they connect. Buyers can see the scale of rooms, the natural light throughout the day, and the overall feel of the home. Video tours also help out-of-town buyers narrow down their options before traveling to see homes in person.
Listings with video receive more online views, more social shares, and more showing requests. Video is especially effective for highlighting special features like vaulted ceilings, open floor plans, gourmet kitchens, and outdoor living spaces that photos do not capture well.
Distribution Channels
A video tour can be distributed on YouTube, social media platforms (Facebook, Instagram), the MLS (if it accepts video), your agent's website, and your own social channels. YouTube is the most important platform because it is the second largest search engine and videos continue to generate views for months. Social media videos work well for reaching local buyers who follow real estate pages.
As a dual-licensed loan officer and realtor, I create video content regularly for my YouTube channel. Video is a powerful tool for connecting with buyers and showcasing properties. I can help you create a video tour that highlights your home's best features.
Video Tour vs Virtual Tour
A video tour is a recorded walkthrough, while a 3D virtual tour (like Matterport) allows buyers to navigate the home at their own pace. Both have value. Video is better for telling a story and creating an emotional connection. Virtual tours are better for remote buyers who want to explore the home in detail. Many listings benefit from having both.
