A 3D virtual tour (like Matterport) costs $200 to $500 and allows remote buyers to explore your home room by room at their own pace. It is especially valuable for out-of-town buyers, luxury properties, and homes where the layout is a key selling feature.
Cost of 3D Virtual Tours
A Matterport 3D virtual tour typically costs $200 to $500 for a standard home. This includes the 3D scan, processing, and hosting on the Matterport platform. Some photographers offer bundled packages that include standard photos, drone photos, and a 3D tour at a discounted rate. The 3D tour can be embedded on your listing page, shared via link, and viewed on any device.
The cost has come down significantly in recent years as the technology has become more accessible. Some agents include 3D tours as part of their standard listing package, especially for higher-priced homes.
Benefits of 3D Virtual Tours
3D virtual tours allow buyers to explore your home from anywhere, at any time. Remote buyers can tour the home without traveling. Serious buyers can revisit the home multiple times online. The tour helps buyers understand the layout, room sizes, and flow before scheduling an in-person visit. This means more qualified showings and fewer wasted trips.
Listings with 3D tours receive more online views and engagement. Buyers spend more time on listings with virtual tours, which signals to search algorithms that the listing is popular. This can lead to better placement on real estate websites.
When a 3D Tour Is Worth the Investment
3D tours are most valuable for luxury properties, homes with unique layouts, properties in desirable locations that attract out-of-town buyers, and any listing where the spatial experience is a key selling point. For a standard home in a competitive market, a 3D tour can still help it stand out, but the investment may not be as critical as professional photography and staging.
As a dual-licensed loan officer and realtor, I can help you decide whether a 3D tour makes sense for your specific property and target buyers.
