A professional branded yard sign is a standard part of any home listing. It signals to neighbors and passersby that the home is for sale. Directional signs for open houses help guide traffic to the property. Signage is a simple but effective marketing tool.
The Main Yard Sign
The main yard sign is a professionally printed sign that goes in the front yard. It typically includes the agent's name, brokerage name, phone number, and a QR code linking to the online listing. The sign is mounted on a metal frame and placed in a visible location near the street. Some signs include a "Coming Soon" rider before the listing goes live and a "Sold" rider after the home sells.
The yard sign serves multiple purposes. It tells neighbors the home is for sale (neighbors often know someone looking to move into the area). It generates calls to the agent from interested buyers. It builds brand recognition for the agent and brokerage. And it creates a professional appearance that signals the home is being marketed seriously.
Directional Signs for Open Houses
For open houses, directional signs (also called rider signs or open house arrow signs) are placed at nearby intersections to guide visitors to the property. These signs typically have an arrow pointing toward the home and are placed at key turns along the route. Most municipalities have regulations about when and where directional signs can be placed, and they must be removed promptly after the open house ends.
Directional signs can significantly increase open house traffic, especially for homes in neighborhoods that are not on a main road. Your agent will handle sign placement and removal for each open house.
Sign Rules and Regulations
Most cities and HOAs have rules about real estate signage, including size limits, placement restrictions, and removal timelines. Your agent should know the local regulations and ensure compliance. Signs that violate HOA rules or city ordinances can result in fines or removal. Always check with your agent before installing any signage.
