A yard sign is the most old-fashioned piece of real estate marketing, and it still works. It tells the neighborhood your home is for sale, and neighbors often know someone who wants to live there. It is not a replacement for online marketing, but it is a useful part of a complete listing strategy.

The Main Yard Sign

The term: the main yard sign is the professional branded sign placed at your home.

The meaning: a professional sign with your agent's branding signals that the home is listed and who to call.

The money: it is low-cost and generates local calls from neighbors and passersby who know the area.

The real-world consequence: a sign that looks great builds confidence in the listing from day one.

Directional Signs for Open Houses

The term: directional signs are the temporary signs that guide traffic to an open house.

The meaning: they are posted at nearby corners to help buyers find the home and boost open house attendance.

The money: more open house traffic means more interest and more chances to find a serious buyer.

The real-world consequence: directional signs are only used on the open house days and removed after.

Sign Rules and Regulations

The term: the rules are the local and HOA regulations that govern signage.

The meaning: some HOAs restrict sign size or placement, and cities regulate directional signs on public right-of-way.

The money: following the rules avoids fines and keeps the listing professional.

The real-world consequence: I make sure every listing has a professional sign that looks great and generates calls, within the rules. Make it a great one, Patriot Nation.