Seller concessions are costs the seller pays toward the buyer's closing costs. They are negotiated as part of the purchase contract. Common concessions: closing cost credits (3-6% of price), repair credits, home warranty, and rate buydowns. In a buyer's market, concessions are expected. In a seller's market, you can push back. Your agent handles the negotiation. Ask Patrick how to negotiate concessions.
Here is the money problem that trips up sellers: a concession and a price cut both come out of your pocket, but they feel completely different to a buyer. Understand which one closes the deal for less, and you keep more of your equity.
What Concessions Are: Closing Cost Credits, Repairs, Warranty
Seller concessions are costs the seller agrees to pay on the buyer's behalf. The most common is a closing cost credit, where the seller contributes 3-6% of the purchase price toward the buyer's closing costs. Other concessions include paying for a home warranty, covering inspection repair costs, and buying down the buyer's mortgage rate with discount points.
What it means for your money: a concession is cash out of your net at closing, plain and simple. But it is also cash the buyer often cannot come up with any other way, which is exactly why it can save a deal that would otherwise fall apart.
When to Offer Concessions: Buyer's Market, Negotiations
In a buyer's market (high inventory, fewer buyers), concessions are often expected. Buyers may request them to reduce their out-of-pocket costs. In a balanced market, concessions are sometimes needed to close the deal. Even in a seller's market, offering small concessions can help you attract more offers and build goodwill with the buyer.
The real-world play: a small concession in a competitive market can be the tiebreaker that turns a looker into an offer. Weigh the few thousand dollars against the cost of the home sitting another month, and the answer usually reveals itself.
When to Resist: Seller's Market, Multiple Offers
In a strong seller's market with multiple offers, you can resist concessions or offer none. When you have multiple buyers competing for the home, you can choose the offer with the fewest contingencies and no concession requests. However, consider the total picture -- a slightly higher offer with concessions may net you the same or more than a slightly lower offer with none.
The consequence of refusing outright: when you have multiple offers, the cleanest one is usually the best one, but never compare offers on price alone. Add and subtract the concessions and contingencies, and the true winner is the one that actually nets you the most.
How Concessions Affect Net Proceeds
Every dollar you give in concessions reduces your net proceeds. A $5,000 concession costs you $5,000 at closing. However, concessions can make your offer more attractive to buyers, potentially helping you get a higher sale price. For example, a buyer might offer $305K with $5K concessions instead of $300K with no concessions. The net is the same, but the buyer gets the cash they need.
The money math: the net is what goes in your pocket, not the gross price. When you run concessions through the full closing-cost ledger, you can see the deal that looks smaller on top actually pays you the same, or more, and gets to closing smoother.
Negotiation Strategy
Your agent will handle concession negotiations as part of the purchase contract. The strategy depends on market conditions, the buyer's financial situation, and your goals. In many cases, offering a modest concession can help salvage a deal that is stuck on price or repair issues. The key is understanding the total cost of concessions vs a price reduction.
Make it a great one: the smart concession is the one that unblocks a real buyer at the lowest cost to you. Knowing the buyer's loan type and how much room it allows is how you structure it, and that is the kind of detail I handle for sellers every week.
Alternatives to Concessions: Price Reduction
Instead of offering concessions, you can reduce the sale price. A price reduction of $5,000 costs you the same as a $5,000 concession, but it may affect the buyer differently. Some buyers prefer a lower price (lower property taxes, lower down payment), while others prefer concessions (cash to cover closing costs). Discuss the best approach with your agent.
What it means: a price cut lowers the buyer's tax basis and down payment, while a concession covers the cash they need at the table. Match the tool to the buyer's real constraint, and you protect your net while moving the deal forward.
Ask Patrick about seller concessions
Get a straight answer on concessions, credits, and negotiating them when selling.